Don't screw up your Photo!
One of my pet peeves when managing singles and dating websites are the Photos.
Let me ask you a question...
If you see an ad for a used car and the photo shows you a grainy
black and white polaroid of a delapidated Chevy with torn seats, underinflated
tires and a cracked windshield... how likely are you to even give
that car a second look before glancing over to the next ad? An Ad of another
Chevy, basically the same model. But this one with a crisp photo taken on a
sunny day after a fresh coat of wax and some "ACME Tire Shine" was applied.
There is sooooo much you can do wrong with your photos, it could not be
explained just on a single page. So, bear with me as we will go over the
following words of wisdom while surfing thru the Singles Foto hall of Shame!
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YOU are the Chevy!
Let's face it. If you join a singles site you are basically advertising
yourself. And before you give me any of the -after one to many beers- bar
talk on how great a guy you are, what a perfect catch etc...
Let's be realistic... you are SINGLE... so, you are probably neither
Donald Trump nor Brad Pitt.
And I can hear you now... and yes, you are right. Neither am I!
But I DO have a rather beautiful girlfriend that is way to young for
me. Hah !!
Now seriously, approach your foray into the world of online dating with
a bit of a Public Relations view!
Present the merchandise (Yes, that is YOU) in the best possible way.
List all the features and show a nice photo or two but remember the ground rule
in advertising... you can embellish, but you CAN NOT outright lie!
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